Publishers Association

However, the previous system—built on WordPress using WooCommerce and various custom plugins—had become increasingly complex, fragile, and difficult to maintain. We were commissioned to overhaul the system from the ground up, replacing legacy components with a streamlined, robust, and future-ready membership platform.

• Replace WooCommerce and associated plugins with a purpose-built system
• Integrate with HubSpot and Xero using Zapier to improve automation, reporting, and flexibility
• Simplify the user experience for members applying, renewing, and logging in
• Ensure the platform is secure, scalable, and easy to manage by non-technical staff

We began by revisiting the user journey and mapping out key touchpoints for new and existing members. Working closely with The Publishers Association team, we conducted a detailed scoping phase to clarify functionality, processes, and integration points. From there, we designed a completely new back-end system, integrated with HubSpot and Xero through Zapier, while retaining the site’s public-facing design.

Our development focused on security, maintainability, and performance. Membership data is no longer stored in WordPress; instead, HubSpot is now the single source of truth for users and organisations. This dramatically reduces system complexity and ensures clean, centralised data management.

• Custom user registration and login system built around HubSpot, with role-based access and membership validation
• Automated invoicing and payments using Xero, triggered and tracked via Zapier workflows
• Granular access control to member-only content based on up-to-date membership status
• Admin dashboard for members showing membership status, company details, and editable fields synced with HubSpot
• Support for pre-approved email domains, enabling seamless self-registration by authorised users
• Password reset and onboarding workflows fully integrated with HubSpot’s API and automated workflows

The new system has transformed how the Publishers Association manages its memberships—reducing manual processes, improving data consistency, and enhancing the user experience for members. With Zapier managing integrations and HubSpot as the single source of truth, the system is easier to maintain and more resilient to platform changes.

This project demonstrates our ability to simplify complex systems, integrate multiple technologies, and deliver user-focused solutions that support operational goals.