Peer Lawther (marketing)
With nearly a decade's experience in writing and web/email marketing for major national companies, Peer really knows his stuff on how to use a range of complementary new media strategies to promote, advertise, brand-build and communicate effectively.
He's worked alongside and for companies as diverse as Codemasters Video Games, Pepsi Chart Show, Q Music Magazine (Emap), NTL/Premium TV, the English FA and Xbox, among many others. He currently works for NMSI, the parent group for a number of museums, including London's Science Museum.
Peer's a veteran of well over 500 email campaigns, has written thousands of pages of content, talked on hundreds of customer forums and promoted dozens of products. He embraces two huge advantages of the internet: the efficient cost returns of new media and the ability to build brand awareness by talking with the customer direct.