Stephen King

We were asked by Hodder and Unity to build the website for the new Stephen King novel, Under the Dome. This was no ordinary campaign though; it was to be the biggest game of literary hide & seek. We had to spilt the 335,114 word novel into 5,196, 70 word excerpts for fans to hide and find online and in the real world. 

In a very short amount of time we had to design and build a website, flash application and database of the snippets which could track the hiders, finders and handle distributing them. As the campaign also encompassed social networking, especially the use of Twitter we built the site using PubliSite our CMS. This meant we were able to use the core plugins to easily enable this functionality, user signup and log in, communication between databases and a forum. 

The campaign was a large success with attention not only form the fan based community but the wider media with sites such as wired.com and guardian.co.uk participating and covering the campaign. Interest was worldwide with hits from Australia to the USA. At the close more than a hundred news pieces and blog posts had been written about it. 

In a very short amount of we implemented and deployed a very complex and exciting campaign for Hodder & Stoughton and Unity which received very positive feedback.

"Line Industries and Hodder have worked together on a number of websites for high-profile brands. One of the briefs was particularly challenging in terms of user interaction and on a tight budget that could have easily required making compromises. This wasn’t the case. Line Industries, with their constructive feedback, created a website that did all that we wanted but also looked high-end. An absolute joy to work with!"

Laurence Festal, Head of Consumer Marketing at Hodder & Stoughton