Email marketing has been around for a while. However, in the current market, with newly emerging ways to communicate with your audience, it can tend to be considered old news and not worth focusing on anymore.
It's important to remember that email marketing still has many benefits to your company and is a great way to build relationships. It can be a strong tool in any campaign and allows you to gain useful and transferable insights into your audiences.
It’s cost-effective
The cost to distribute an email is low. This means it's a great option when budgets are restrictive or to include as part of a larger campaign without eating too much of the budget. Retention is more cost-effective than acquiring new customers or audiences and email marketing encourages repeat business from your current audience.
It’s highly measurable
It’s important in any marketing activity to measure the ROI. Email marketing is one of the most effective ways to do this. You can use the analytics to understand what your audiences are interested in, how they respond to different promotions, stories and distribution times etc.
It’s targeted
By using this information you can produce targeted, personalised communications and be certain that you are talking to people who are interested in what you have to say. Using this insight you can segment your audience in line with campaign objectives. By targeting your emails response rates will improve and therefore their efficiency.
This information is also useful in planning other online marketing activity.
It builds brand and relationships
By being creative with your email communications you can engage your customers in an informative and entertaining way, building on your brand and customer service. You can develop and improve relationships with your customers by using email to inform them of new events/products, allowing them to have information before the general public and generally making them feel valued. A valued customer is more likely to be a loyal customer.
It drives traffic
By clicking on one of your email communications customers can be driven directly to your website increasing the visits to your site and getting them directly immersed in your product or company.
It’s easy to manage
Fears exist that email marketing is complicated and time-consuming. This is not the case. Advances in software means that building and distributing communications is straight-forward and easy to manage. In fact you can choose to manage it yourself without any help from external agencies.
Knowing how important marketing campaigns are we've decided to help our clients out by developing a brand new email marketing solution, Mailoko.
See how easy it is for you to start sending emails as part of your marketing campaigns.